Film Magazine Analysis

Sight and Sound is an independent film magazine targeted at an audience more knowledgeable about low budget, classic or independent film. Sight and Sound is also targeted at an older audience as the magazines content includes more textual pages and articles, than imagery. It also draws a more international audience as it advertises more foreign films, and subtitles.

The front cover of Sound and Sight magazine displays mainly names of film directors rather than famous actors that feature in the film. This indicates that the target audience must be more interested in the making of the film.
The magazine knows that it has an audience who will buy it regardless of whether it is popular or not.

The colour themes of Sight and Sound magazines are always simple and always use a colour palette, nothing too extravagant it tries to appeal to readers who know what they are looking for.

A specific cover that showed me this was from the Sight and Sound magazine cover of 'September 09, volume 19, issue 9' that has a big title 'The mad, The bad and The dangerous' in various fonts, main colour being red and purple. The main background colour is green and this seems to be the main attraction to the magazine cover. It also has no images this shows that the target audience must know what the cover is portraying without images this goes back to a knowledgeable audience. Throughout the magazine there still isn't many images in articles. Their main selling point seems to be the film directors and producers etc. suggested in the front cover because that's the only information displayed on the front cover about the inside of the magazine.